The Checklist:

You've been to design school or you learned on the job. Either way, you build beautiful websites. And now, your clients want more. They want you to help them drive their business.

It's unfair. It's not your job, but if you're gonna do it, you might as well do it right, and while you're at it, you'll learn how to explode your own business.

I know my Customer's Business Model:

I know the Need/​Want/​Pleasure/​Fear my Customer's website addresses/​fulfills:

I know what my Customer Wants from his Visitor:

I know how the Website Ties Action to the want:

I know the Best Website Layout and devices to drive this business:

I know the Power Points for my Customer's Calls to Action:

I've Hooked the Visitor:

I've Established Authority:

I've made the Visitor Feel Safe:

The Visitor Reads the Page:

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